![]() ![]() "We are not actively engaged with Whole Foods around coffee," he says.īut that doesn't eliminate other products, says Schweizer, because Starbucks and its Evolution Fresh brand "will keep putting out more great products." So, in the future, he predicts, "I see a lot more products together. the fiber in whole grains helps prevent constipation, a common, costly. 250 for three days worth of juice seems a little. "I can't speak directly to that," says Schweizer of Whole Foods.īruzzo attempts to clarify. Be careful when choosing foods labeled as whole grains: Whole grain doesnt. I have heard so much about the BluePrintCleanse and have been curious to see what all the fuss is about. It's a natural to carry a Starbucks-owned product at Whole Foods, says Schweizer, because Starbucks and Whole Foods "have a shared culture in terms of values, transparency and openness to change."Īh, but would Whole Foods ever carry Starbucks coffee - or even allow Starbucks coffee shops to open inside Whole Foods markets? Whole Foods will carry 14 different Evolution Fresh flavors - including two that are unique to the chain: Organic Ruby Roots vegetable juice and Organic Sweet Burn hydration juice.Ī bottle of Evolution Fresh vegetable juice is made with more than 2 pounds of produce, notes Chris Bruzzo, senior vice president and general manager of the Starbucks-owned Evolution Fresh brand. This hard-working organ filters all the blood in the body several times a day, Transforming toxins so they can be eliminated by your body. Unlike many competitors in the $1.6 billion superpremium juice category, the Evolution Fresh brand is not heated when it's bottled, but instead bottled with an ultra-high-pressure technology that helps to retain the vitamins of the fruits and vegetables. Blueprintcleanse is currently one of the most favored juice brands in the US market. "We're trying to make the category more accessible," says Errol Schweizer, executive global grocery coordinator at Whole Foods. That 's certainly pricey, but some brands of superpremium fresh juices can cost even a buck or two more. That price: $2.99 to $6.99 for a 15.2-ounce bottle of juice. "Whole Foods is, perhaps, the only mainstream retailer that can pass along the high price points of the Evolution Fresh line," he says. ![]() "Evolution Fresh gets the endorsement of a taste-maker for health-conscious consumers," notes David Vinjamuri, president of ThirdWay Brand Trainers, a consulting firm. And for the Starbucks-owned Evolution brand, it's a unique opportunity to emerge from a little-known brand into high profile product sold by the nation's organic and natural foods powerhouse. For Whole Foods, it's a chance to link up and grow along with a retail soul mate whose customer base looks and feels strikingly similar. ![]() For Starbucks, it's one big step in its march to become a consumer product giant - far afield from its coffee shops. ![]()
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